Watch everything in crystal clear colour with this Ultra HD smart TV from Samsung. PurColour improves the quality of any image on the 50” screen, uncovering hidden details and showing true-to-life colours. Thanks to the Crystal processor, your favourite content is upscaled to give you the best 4K UHD picture. And, the Object Tracking Sound LITE, the audio follows the action on the screen so you never miss a beat. The UE50CU7100KXXU uses Tizen to bring you a large range of apps and streaming services as well as connection options for the ultimate entertainment package.